Internet Protocol Television(IPTV) is creating a major influence on the mainstream TV industry. It has so much broader applications than only in the entertainment area. In this report we shall take a peek at one such niche IPTV segment – the Hospitality industry, and the way it is able to change the Hotel Guest user experience and benefit Hotel Operators.
Conventional Television systems in the majority of the hotels around the planet offer two major features –
Live TV Channels
Flicks on demand
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The features are limited by the coaxial cable tv technological innovation that has been typical for the past 30 years. It broadcasts the tv media, meaning that pre-scheduled programs are run irrespective of user’s individual choice on a specific channel. The provider supplies a pair of articles plus the end user can tune on the decision of his/her channel.
Why switch to IPTV? Existing analogue cable TV technology has limitations –
Very poor Quality of TV channels
Lack of customization for guests
Certainly no support for getting guest’s inputs
Limitations of amount of TV channels offered
Lack of offering convenience to guests
No personalization of TV services
Ineffective utilization of the audio visual medium to generate more revenues
Hotel IPTV Technology
In the past 20 years the internet has created a major impact in the user habits. Today many Hotels include the “Internet services” as part of their default offerings, however, it may come with a small premium price. The Internet can make it possible for users to “search the things they want” at the press of a computer mouse. The cost-free flow of info can provide drivers a lot more choices and it has heightened the expectation levels. The IPTV technology can assist you Hotel operators to to provide wider options of infotainment as well as making the solutions more personalized for the party guests of theirs.
Video on demand (VOD)
Time change TV
Television set on demand
TCommerce – Interactive shopping
The hotel IPTV system or Interactive TV is able to change the Guest experience in many different ways. The most important places it can generate difference are –
Personalization of User Interface dependent on guest preferences
Localised infotainment platform
Ability to feedback to Hotel management
Benefits for Hotels
Better video and audio quality of the tv content
Improved consumer satisfaction
Additional revenue sources
Tools which Improve quality and efficiency of space services and staff
Interactive Advertising platform for Hotel Services In the next few articles we shall see each one of these positive aspects in detail.
Yogesh Raut is a Techno Entrepreneur with more than twelve years of experience in IT and marketing business. Over a period of years he has effectively built extensive expertise in IPTV technology in various fields.